While they cost about six times more than those in newspapers, their redemption rate is much higher.

Manufacturers say that redemption rates for most offers average 10 percent or less.

In New York City, the redemption rate is 55 percent.

What kind of cents-off coupons have the highest redemption rate?

Moreover, a high redemption rate would result in purchases of products that might not otherwise have been sold, adding to profits.

These discounted notes were wonderful instruments as long as everyone in the town knew the redemption rates.

They get a 14 percent redemption rate, while coupons delivered on the outside of packages are close behind at 13 percent.

The redemption rate may even fall for the year, they said, if food companies end the year with a flurry of coupons.

That truism is important because coupon redemption rates generally rise as face value rises.

Last year, redemption rates were roughly flat.

By comparison, the average freestanding insert coupon in a newspaper has a redemption rate of merely 0.33 percent.

Create retail coupons based on a proportional scale to how much the customer has spent, to ensure a higher redemption rate.

Julie King, an airline spokeswoman, says redemption rates are up 15 percent this year, with standard rewards accounting for 75 percent of the total.

Seventy-two point three percent redemption rate.

And redemption rates have stagnated in recent years as consumers grow jaded with promotional practices like coupons.

"The redemption rate killed our budget," Mr. Almeida said.

It kept our redemption rates extremely low and kept sales of the funds low, because a lot of people don't want to pay the fee.

Seventy-six percent redemption rate.

CMS said that in 1991 "the recession seemed to jump-start consumer response to couponing," with the redemption rate increasing by 5 percent over 1990.

Manufacturers count on a low redemption rate, as do retailers, because they can advertise a discounted price but sell at full price and keep the difference.

Putting coupons in machines in the supermarket should lead to a much higher redemption rate, Mr. Samsel said.

At a redemption rate of two-to-one, Mr. Pica's shirts, suits and topcoats went for half price.

Part of the reason is that most "redemption rates" do not distinguish whether they are calculated as part of total sales or incremental sales.

Some rebate companies could tout a higher "redemption rate" including the breakage, while not calculating the potential slippage of uncashed checks.

REI.com has a higher redemption rate than that, Ms. Broughton said, in part because it tracks gift certificate use closely.