Hunting groups, with some help from the National Rifle Association, are raising money for their own advertisements, notably by raffling guns.

Through money-raising efforts ranging from the raffling of a BMW automobile at one California school district to telethons like the one scheduled later this month in Lancaster, these foundations raise an average of $60,000 to $80,000 by their fourth year, Mr. Grounds said.

The cars were sponsored by local businesses and organizations, from Nutri/System of Mount Kisco to Il Faro restaurant in White Plains and a group called Drug Abuse Resistance Education, which was raffling off its car to support its programs.