He made a journey to England in 1932, but did not have the energy to write the travel book which his publisher expected.
Even the publisher of "Intimate Partners" did not expect its success, she said, because it was complex.
The circulation rate base is 350,000, but the publisher expects 500,000 by 1991.
If those marginal costs are less than the revenue the publisher can expect to get from that last copy, then increasing the run makes sense.
The first edition of the book will run to 135,000 copies, an indication that the publisher expects a best seller.
But the publisher expects to give the book a first printing of 500,000 copies and a price between $25 and $27.
Some publishers do not expect the research to change Philip Morris's plans.
The publisher expects to sue her for destroying what it believes was a $100 million asset.
Why does the publisher expect it to appeal to thousands of additional readers?
Most publishers and analysts expect on-line sales to increase this year.
