Free association tests and projective techniques are commonly used to uncover the tangible and intangible attributes, attitudes, and intentions about a brand.

Early Recollections (a projective technique)

Personality testing, including the use of projective techniques, became part and parcel of psychological assessment.

Sentence completion tests are a class of semi-structured projective techniques.

Figure drawings are projective diagnostic techniques in which an individual is instructed to draw a person, an object, or a situation, so that cognitive, interpersonal, or psychological functioning can be assessed.

Harrower developed a scale, based on a set of projective techniques, that effectively predicted which patients would profit from psychoanalytic treatment.

Evelyn Hooker, "The adjustment of the male overt homosexual", Journal of projective techniques, XXI 1957, pp.

Like other projective techniques, the TAT has been criticized on the basis of poor psychometric properties (see above).

"The two best-known projective techniques are the Rorschach ink-blots and the Thematic Apperception Test (TAT)".

The sentence completion method of studying personality is a semi structured projective technique in which the subject is asked to finish a sentence for which the first word or words are supplied.