"These are agents that are familiar with the company and willing to produce new sales for it," he said.

Many must appear on television and visit radio stations to produce sales.

If the current trend continues that would produce annual sales of about 98,000 trucks.

Even in their wilted conditions, some still produce annual sales of $50 million or more.

Concert tours can be a critical factor in producing such sales.

He estimated that the benefit produces sales of $12 million to $16 million a year.

While their total cost was $250 million, they produced sales of $1.5 billion in 1990 alone.

They do not produce strong sales immediately but have what the industry calls legs and sell for several years.

A total of 17,500 vehicles were produced, earning sales that Dodge would have otherwise lost.

Last year the tire operations produced sales of $2.6 billion a year.