In some jurisdictions, trademark rights can be established through either or both means.
Other companies may, however, also have trademark rights to some of the names on Sun's list.
No company can claim trademark rights on a generic term.
This law accorded trademark rights to the person who registered first.
That is, trademark rights accrue when the public comes to associate the descriptive term with a particular company rather than the product in general.
This using of the name may be due to keeping the trademark rights.
Outlined in the settlement was each company's respective trademark rights to the term "Apple".
It has exercised its trademark rights as recently as 2005.
The European Union also established exclusive trademark rights for the name.
Beiersdorf completed buying back the confiscated trademark rights in 1997.
