In the United States, the survey estimates a 97 percent penetration.

The machines are now in 82 percent of households, with 90 percent penetration predicted for 1999.

"When the business started out, people thought you could get to 1 percent penetration," he said.

I feel convinced that cable will get to 70 percent penetration.

If he does, then we'll have 90 percent penetration.

And in some affluent markets, Comcast already has more than 50 percent penetration.

A. Even in an area like hypertension, we have not gotten beyond 50 percent to 60 percent penetration.

A. We're only at 1 percent penetration of the household market.

And to reach even cable's 58 percent penetration, you must be in a room that's wired.

Is 1 percent penetration a black market, or does it have to be 10?