In tough times more than ever, people crave a sense of community support.
An absolute standard of good and evil is something many people crave, particularly at a time when values seem to be crumbling.
And many people who want to increase their fitness crave a general formula.
Along with its flavor, people crave the mouth feel of fat.
These people crave sugar, but they also experience the crash that follows the initial energy high.
Since change is constant, you wonder if people crave death because it's the only way they can get anything really finished.
"This explains why some people crave drugs, even if the drug no longer makes them feel particularly good once they take it."
Even in a culture where recorded performance has become central, people crave the live event, largely for that group joy.
The American people crave role models in their leaders.
To begin with, they almost always offer three things that famous people crave: luxury, security and, most of all, privacy.