In December 2008, the brewery was named the official beer of the Canadian National Basketball Association.

Stegmaier Oktoberfest was brewed to be the official beer of the festival.

In the 1930s, Falls City was the official beer of the Indianapolis 500.

In 2009, it also arranged an exclusive deal with The Download festival to be the official beer and have a dedicated stage named after the beer.

In 2009, Presidente became the Miami Heat's official imported beer.

Budweiser is the official beer.

Warsteiner is the official beer of Lufthansa.

On Ted, there is even an official beer, Foster's Lager, and passengers can buy souvenirs like a stuffed bear named - what else?

Or an official beer sponsor.

Since the 06/07 season Kulmbacher is the official beer of 1.