Now Jobs had one of the biggest businesses, the booming mobile industry, in his sights.
The mobile industry has been seen as a cash cow in some countries.
"One could believe the mobile industry thereafter would be some form of duopoly."
Prizes such as free ringtones were available, a first in the mobile industry.
Other stocks in Nextel's specialized mobile radio industry also fell.
This could have broad ramifications for the mobile industry.
Here we look back over the history of one of the mobile industry's marquee names.
This is as a result of the rapid progression of technology in the mobile industry.
Imagine what that could do for the mobile industry.
What does he think the future of the mobile industry is?