The grant to the company, which operates in 57 metropolitan markets, will be $2.4 million over 10 years.
They thought they could buy in to the metropolitan market for sales and run away from production.
The first series averaged 1.453 million viewers across metropolitan markets, making it the 19th most watched regular program in 2006.
These licenses sold for only a few million dollars each in even the largest metropolitan markets.
Given the size of its metropolitan market, the cruise lines all want to expand in New York.
"We're the only state completely engulfed by two metropolitan markets," he said.
In 2003, the show reached 1.5 million viewers every Sunday in metropolitan markets.
Within three years, it hopes to offer service in 74 metropolitan markets in 34 states.
Until a few years ago, almost every American metropolitan market had only two cellular carriers.
Some will be for single metropolitan markets, others for large regions.