The market rewards companies that spend less on health care and more on overhead.

And, of course, there is no guarantee that the market will reward creativity.

"They've done a lot with a little, and the market has rewarded them for that."

And the over-the-counter market has generously rewarded anyone who bet against it this year.

The big market won't reward you for being authentic.

Of course, the free market also rewards companies that appeal to consumers' wish for simplicity.

The market is rewarding the country for having stayed on a very difficult path of economic discipline.

"I think the market will reward places that are cheaper and still offer a unique urban experience," he said.

Options feel like a gift from the company that the market, through its whims, will reward or not.

"The market does not reward me for being my father's son," he said.