He added that it was also a feature of market entrants to undercut the competition to build market share, then sharply raise premiums.

But the report suggests that all these companies will experience increased competition from new market entrants, such as international simple resale providers and infrastructure providers.

New market entrants could charge a price below the price to beat, but incumbents could not.

Lack of educational infrastructure enabling prospective market entrants to respond to the above challenges.

Other advanced technologies such as WiMax or 802.16 has allowed new market entrants to achieve triple play.

This included looking into the potential effects of thickets on new market entrants (such as SMEs) in technology sectors.

Countries such as India and China require market entrants to operate via partnerships with local firms.

"It's the new market entrants that are for the most part not making it," he said.

More importantly, they give greater opportunities to new market entrants. Beauty contests often favour incumbents with established track records.

Extending that period, or making it permanent, would encourage market entrants.