Traditionally magazine companies have been sold for about 1.5 to 3 times revenue.
No other big magazine company is so clearly the reflection of one man's taste and judgment.
And there are plans from the leading magazine companies.
The partnership with a magazine company is not without risks to both partners.
At least two other magazine companies were reportedly also bidding for Home.
I asked the security guard if a magazine company had moved in.
Future is the official magazine company of all three major games console manufacturers.
Led by a man of few and sometimes mumbled words, the magazine company is not big on rhetoric.
Other magazine companies are hoping the same thing for themselves.