(Both Lexus and Infiniti will also sell lower-priced cars, still costing more than $20,000, but they are concentrating on their most expensive models.)
Trucks and vans are downright hot, and newly restyled lower-priced cars are selling much better.
Strattan declared that the Monroe would continue to be built, but be joined by a lower-priced car called the Strattan.
The alternative is to switch to making even lower-priced cars, which can be cheaper than almost any sport vehicle.
It replaced Chrysler's flathead inline six in the division's lower-priced cars.
Alcoa and Audi, the German auto maker, plan to build lower-priced cars mainly of aluminum.
Cargo room is also limited, so for many buyers, the same money might be better spent on a loaded midsize car, or a lower-priced premium-midsize car.
Used cars carry with them certain risks, like major repairs, whereas lower-priced new cars carry a factory warranty and the latest safety features.
The success of the lower-priced car ended the financial crisis at Packard.
Hupmobile hoped that utilizing the striking Cord design in a lower-priced conventional car, called the Skylark, would return the company to financial health.
