Sugar Puffs (prison issue), long-life milk (mine, because it's Sunday).

The cash income allowed Express to develop and launch marketing for long-life milk.

Express also needed the cash to develop long-life milk, for which the funds from the sale of Premier would allow them to launch.

Seven in 10 Europeans drink this long-life milk without a second thought.

When a friend told her about long-life milk, she said she could not see herself drinking "milk from a package that's not refrigerated."

But even in Europe, the spread of long-life milk is a phenomenon only of the last five years or so.

Increasing numbers of working women, with refrigerators that are small by American standards, like the long-life milk for its ease of storage.

A huge ad budget highlighted the convenience of long-life milk.

The best-selling detergent, Surf, is also missing from the stores, and long-life milk is hard to find.

A shipment of long-life milk from the Netherlands was allowed to spoil and had to be destroyed.