"The reality is, individual investors are going to have to speak up."

"They should look at what the investor is going to be like 10 years from now," she added.

And the investors are not going to put up any more cash until it does.

That can be broken, however, if another investor goes over 15 percent.

Where investors go from here will be interesting to watch.

"But investors are going to take profits where they have made them."

"The appropriate price for this show would be $100, if the investors are going to have a decent shot at getting their money back."

"But I don't think investors are going to buy into that."

He estimated the investors would go to $130,000 for the apartment.

When an investor goes to the market, it puts its money at risk.