All incumbent agencies, including Freeman, are being asked to take part in the review.
Let's start with the incumbent agency retaining its client because these days, that's news.
The agency said that Bozell, Chicago, was the incumbent agency.
It is one of a few recent instances of a client retaining an incumbent agency after a review on a large, important account.
The decision by Lowe's, the home improvement retailer, came after a four-month review in which the incumbent agencies took part.
The incumbent agencies will take part in the review.
That is a main reason that more incumbent agencies are pulling out of reviews.
The incumbent agencies are being invited to take part in the review.
There was no incumbent agency on the assignment, with billings through 2005 estimated at $25 million to $30 million.
It is unusual for an incumbent agency to withdraw in the final stages of a review.
