But a few blocks away there are health clubs, restaurants and night spots that draw hip, head-turning crowds.

They were twins, and the hip crowd loved the perversity of that.

The luxurious nightspots, which eventually opened in 40 cities worldwide, attracted a hip crowd.

It is drawing a hip, downtown crowd and may well extend beyond its announced closing date of Monday.

Incongruously, it has become a destination for Hollywood's hip young crowd.

And thus the hip crowd moved on in search of the new South Beach.

Bill Blass doesn't dress the hip young crowd who care more about style than quality.

The Urban Outfitters stores themselves seek their customers among the hip 18-to-30 crowd.

"A lot more families want to be part of the hip crowd," he added.

Atmosphere: Casual bistro that attracts families early and hip crowds later.