But this promotion applied only to people coming in to buy new tickets; no rewriting of earlier, higher-priced tickets was permitted.

E-fares also nurture familiarity that could translate into patronage when the E-mail customers buy higher-priced tickets.

The producers argue that these new, higher-priced tickets will "cut into" the scalpers' market.

"It was a huge gamble by the carriers that this policy would be enough to force business travelers into buying higher-priced refundable tickets."

Concert promoters and others say that these higher-priced tickets are now being offered in large part in response to the success of scalpers.

Nobody has any idea how many callers fail to get a discount and switch to a higher-priced ticket.

The reunion now sells out in a few days; tickets are $30, $40, $50 and $100 (the higher-priced tickets get the better seats at the show).

"But they're on a higher-priced ticket, so the ticket cost is about the same."

Information about higher-priced tickets that will include a buffet supper at Punsch, 11 West 60th Street, from (212) 334-1660.

The higher-priced tickets are for the front row in the shade - any closer and you'd be fighting the bulls yourself.