If these games are appealing to women (which I doubt) then it can't be the script that's doing it.
The game appealed to the need for control and order that both of them found necessary in their lives.
It was a game industry executive who clued me in to the fact that the top social games appeal most heavily to women and girls.
The company, whose games have predominantly appealed to children, will step up its development of titles for other age groups as well.
Successful games also appeal to fear, or virtual fear, anyway.
The game just did not appeal to him.
The game appealed to players because the rules were simple.
The review mentioned that the game should appeal to fans from the days of 8-bit and the Master System.
These are not comprehensive reviews, but they do tell enough to help the potential player, or gift-giver, see whether a game is appealing.
The constant fun and games had strongly appealed to her.