Employer branding helps employees internalize a company's values and goals.

Much of your employer branding will overlap with your corporate identity.

Employer branding does have its vulnerable spots, however.

Employer branding is concerned with enhancing your company's employer brand.

Employer branding is the image your company displays to potential employees, and builds with employees once they're onboard.

Still, while they acknowledge its utility, there are those who say that employer branding is, at most, a variation on the theme of corporate branding.

Companies trying to create a hiring program tied to employer branding might well learn from observing those companies that have already built and are protecting a strong brand.

GroupM has picked up the second Best Employer Brand of India 2012 at the Employer Branding Awards.

The awards were hosted by Employer Branding Institute-India and World HRD Congress held in Singapore.

In fact, according to a survey by The Conference Board Inc., New York, the goals of corporate branding and employer branding have significant overlap at about 90% of all companies.