"They're now interested in creating a strong employer brand image early on."

Create a clear employer brand, which shows the benefits for employees of working for the company.

In other words, employer brand management addresses the reality of the employment experience and not simply its presentation.

Development of an honest employer brand including value propositions.

Cadbury extended their strong corporate image into their employer brand.

Marketing and HR professionals are beginning to realise they share common ground in the development of strong employer brands.

For organisations to achieve this, they need to develop an effective marketing strategy and develop strong employer brand.

Talent Attraction: Has there been the development of a strong employer brand with an effective recruitment communication strategy on and off line?

A good employer brand can help the company to stand out from the HRM, and gain social acceptance.

Orange are a good example of how a company's corporate brand and employer brand are almost inseparable.

PIB's offerings include consulting services on the areas of employer brand research, proposition development and internal communications.

"The recession hangover means even firms with strong employer brands are struggling to entice the best recruits from their competitors."

The first area is ensuring that the employer brand promised to employees is delivered upon once employees join the firm.

This is the gap that employer brand thinking and practice seeks to address with a more mutually beneficial employment deal / Psychological contract.

This latter aspect of the employer brand proposition is often referred to in the HR literature as the "psychological contract".

Organizations generally develop an EVP to provide a consistent platform for employer brand communication and experience management.

We have people of a very broad spectrum of ages and backgrounds who all have different expectations of the employer brand.

Your employer brand matters.”

This includes internal and external communications, M&A, crisis and reputational management, corporate and employer brand.

Organizations must cultivate and promote an employer brand that resonates globally; one that is authenticated throughout the entire employee experience.

“Employers need to weigh up the wider impacts when considering offshoring decisions, such as the potential adverse impact on customer service or employer brand.”

And employer brand, as well as product brand and service brand, is a part of enterprise brand.

In this context, the EVP is often referred to as the Employer Brand Proposition.

The art and science of employer branding is therefore concerned with the attraction, engagement and retention initiatives targeted at enhancing your company's employer brand.

In fact Employer Brand, rather than an HR consultant brand, is increasingly the key draw card for the best job applicants.