He was most recently director of custom publishing and data base marketing at Playboy Enterprises.

By one estimate, custom publishing is a $3 billion business.

They specialize in custom publishing and has published many award-winning publications since its establishment.

Others involved in custom publishing include the Time Inc.

WPP is not the only agency company active in custom publishing.

The company specializes in two niches: regional nonfiction and custom publishing.

Her duties will include exploring efforts in custom publishing, special sections and one-shot titles.

"But you won't see increased market share or increased advertising because of custom publishing."

Medelia Media also has an arm that does custom publishing, producing special advertising sections for companies.

Had the Time people ever tried custom publishing before?