He convinced customers that this would ensure consistent delivery.

Lexus's solution: a 30-minute commercial designed to convince customers that a $38,000 used car is a good deal.

It then increased the yield to convince customers that they were receiving a better-than-expected deal, the managers said.

"Our challenge is to convince customers that we are back to normal," he said.

First, Wang has to convince customers that it will stay around.

Equally important, the new Office innovations are needed to convince customers that they still need Microsoft.

Advertising this in the catalogue could help convince customers that the company is environmentally conscious and makes an effort to protect the environment.

It still has to convince customers that its burgers really do taste better.

Mr. Mohammed said he spent much of his day trying to convince customers that "we are not robbing everybody."

"They need to convince customers that it's fun to come into a particular store to do their shopping."