Ford hopes those words will become both company motto and ad slogan to convey strong messages to various constituencies.

An early company motto was "Dobro means good in any language."

Page must think that the company motto makes all their actions noble by default.

The company motto in 1912 advertisements was "The emblem of efficiency."

His company motto was We do all types of roofing.

The company motto, according to Forbes magazine, was to the point: "Never hang up the phone until the customer buys or dies."

Its ad slogan is "proud sponsor of the American dream," and their company motto was to "do the right thing."

The company motto is "The one you can trust".

The company motto, he said, is, "We stand behind our walls."

This represents the company motto "Brain power, Physical strength and mental strength".