As with any marketing communications activity, that depends on what the communications objectives are.

They come back to us with ideas that will go across different mediums that will accomplish our different communications objectives."

In addition, they collaborate with other U.S. Government agencies and foreign/multinational entities to provide information services that advance our national security, emergency preparedness, and communications objectives.

The resulting strategic positioning and corresponding communications plan is sharply focused on achieving important communications objectives - whether they be to achieve brand recognition, modify perceptions, maximize sales, encourage community support, improve web page search results or establish leadership.