Driving his agenda has been an almost relentless focus on boosting early childhood literacy and establishing a common curriculum in the city's schools.

You have to question whether it is McDonald's role in society to improve childhood literacy.

You are asked to name your favourite childhood book to help promote childhood literacy; an innocent enough task.

This concept has proven to be instrumental in the development of childhood literacy into the current decade.

It aims to promote the importance of early childhood literacy and to encourage the growth of children's picture books in China.

During the conference Latham received very positive media coverage and introduced his plans for early childhood literacy.

Writing children: Reinventing the development of childhood literacy.

His love of reading means he has a special interest in childhood literacy.

These include promoting childhood literacy, as well as encouraging local organizations to work toward reducing their environmental footprint.

But the phenomenon is about more than childhood literacy.