Russow's campaign in 1997 set a number of important precedents.

His campaign set a new spending record for a gubernatorial campaign in Minnesota.

The Governor's campaign to lower the costs by 25 percent would set compensation levels closer to those elsewhere.

But experts say that even by the norms of this state, the 1992 primary campaign is setting new standards for dependence on paid advertising.

The new campaign sets a 25% target over a five-year period.

He thinks that the Mayoral campaign this year set a new and more gentle tone, generally speaking.

The current campaign, to be sure, sets standards that future campaigns will find hard to equal, but will surely try to.

This year's campaign may set a record for facile ideas.

The campaign set new spending records for an Alabama gubernatorial race.

During both the primary process and the general election, Obama's campaign set numerous fundraising records, particularly in the quantity of small donations.