"The bottle design just grabs you from the cooler," he says.

The bottle design was created after Carey's love for art deco style.

That bottle design is still in use by the Pond's brand.

In early 2009, Gatorade changed the bottle design.

A more modern bottle design was debuted in Malaysia in 2005, and later rolled out worldwide.

Perhaps more than the vodka itself, bottle design is critical to winning over customers.

The bottle design of these exclusive variants is slightly different than the original design.

Each of the seven medals was commemorated by a different bottle design and 86 proof whiskey.

Besides pioneering the concept of bottle design, Coty was responsible for making perfume available to a mass market.

In 2009, Polmos changed the bottle design for a more modern one that is still inspired by the original and traditional bottle.