Behind every big-name designer or photographer in the fashion world there are people serving in supporting roles.

Madison Avenue, between 61st and 72nd Street, is a glittering array of big-name designers.

Beene is not, of course, the first big-name designer to wave the flag.

Yoshi more than held its own against the larger stores that had a monopoly on the big-name designers.

Now that many of the new residential buildings come with a big-name designer or architect attached to them, I am even more curious.

Union colleagues said Ms. Katz began wearing expensive clothing from big-name designers.

But now the house has become an inspiration for other big-name designers as well.

Young graduates are often cheerfully willing to take on small jobs that big-name designers shun.

Some restaurants hire consultants and big-name designers to create a personality.

"Good design is a marketable commodity for restaurant owners and operators, especially if they can associate themselves with big-name designers."