She added that her discussions about leaving started in November, well before the dispute over audience measurement.

Nielsen was the controlling factor of audience measurement for national network television.

He called the proposed system the ultimate audience measurement, because viewers "don't have to do anything."

Magazines, once stung by the vacillations of a single audience measurement, have long supported two research sources.

The industry, prompted in part by these arguments, is finally trying to address the broader issues of audience measurement.

Dull or not, audience measurement makes the business go 'round.

Such audience measurements are the basis for the ad rates set by broadcasters and publishers.

This was the birth of audience measurement that would become the most well-known part of Nielsen's business when applied to television.

Kantar Media is responsible for audience measurement of television ratings in the entire Philippines.

Other issues that the advertisers sought to address concerned accurate audience measurement and the establishment of national standards for measuring advertising results.