Three of the largest beer marketers have made big alterations in their agency rosters.
Verizon, which spends about $1.9 billion a year on advertising, will reduce its agency roster to 10 from more than 20.
Will a long agency roster continue to be the real thing for Coca-Cola?
Three advertisers are making changes in their agency rosters.
Three advertisers said on Friday that they would make changes in their agency rosters.
Club Med in recent years has frequently reshuffled its agency roster.
Four large advertisers made changes in their agency rosters last week.
Two large consumer marketers made changes yesterday in their agency rosters.
The appointment is the latest in a series of realignments and changes in the company's agency roster.
A cruise line and a tire marketer are making changes in their agency rosters.
