SO far, it is hard to tell whether the advertising is working.

What they generally don't understand, however, are the issues that underlie how advertising works.

Regardless of motivation, though, good advertising can work like good art.

"Whether good or bad, advertising has worked best by borrowing eyeballs that are trying to do something else."

"And if you correctly identify your market, advertising works very well."

I am still, however, none the wiser as to how and why my advertising works.

"Our previous advertising was reinforcing the existing audience, but wasn't working hard enough to reach beyond."

I guess it's sometimes true that "advertising works" as they say.

Critics, however, argue that advertising with scent may work only for perfume.

Corporate executives are the first to admit they do not really know how advertising works.