But advertising has grown enough that it accounted for half the magazine's revenues of $5 million last year, with circulation fees bringing in the rest.

One adviser said last night that his already sizable advertising campaign would grow even larger in the next few days.

"I am now convinced we are back on track," he added, "and advertising will grow faster than the economy for a decade."

The advertising has grown more controversial as both the number of ads and spending on prescription drugs continue to rise.

"If advertising grows sales and profitability, why would you take your best weapon off the table when you need it most?"

Over that time, he watched advertising grow from a cottage industry to a multibillion-dollar mammoth.

In addition, advertising has grown more sophisticated, targeting specific demographic groups.

Grace & Rothschild believes advertising grows out of the product, not market research.

As the economy expanded across the world during the 19th century, advertising grew alongside.

Subscribers are increasing, channel revenues are rising and advertising is growing.