Like most luxury developers, Toll Brothers offers hundreds of custom options.

Public comments by council members made it clear that Toll Brothers had the support of everyone but the mayor.

The suit was later settled for $25 million, though Toll Brothers did not admit any wrongdoing.

Given the Toll Brothers' surgical marketing and political skills, it would seem they have reinvented the phrase.

It is the sort of concept that also plays well with the Toll Brothers.

To be sure, executives at Toll Brothers say: That's the market.

Later this year, Toll Brothers will begin work to convert the shell of a third factory to residences.

Once the boom was under way, however, Toll Brothers began to try new things.

By the late 1990's, Toll Brothers possessed land in 18 states.

Last year Toll Brothers, having bought the building, converted it to condominiums.