"What Spanish-language television has done is to make it possible not to lose that connection," he said.

"Spanish-language television seems to be populated with a lot of personalities that really have an energy about them, a joy."

According to industry figures, large national advertisers spent about $120 million last year on Spanish-language television; the spending is not expected to rise in 1990.

No one spends the day in bed, but they do watch a lot of Spanish-language television.

Those are the homes most likely to watch Spanish-language television, they add.

And then there's the dust-up over ads on Spanish-language television.

For years, Spanish-language television was a backwater of the broadcast industry.

You don't find these types of programs on Spanish-language television.

"It's the most successful program in the history of Spanish-language television," he said.

That set of ads will be shown on Spanish-language television.