One thing the campaign almost did was put Pacific Bell and its agency in the television programming business.

Pacific Bell would link up nearly 1.3 million homes in four cities by the end of 1996.

- kept the Pacific Bell switching equipment at full volume through the night and into the morning.

Pacific Bell began offering employees a $2,000 adoption allowance in 1989.

Pacific Bell is undertaking a $1 billion plan to further modernize its local telephone service by 1997.

Pacific Bell said 79 percent of its customers were now served by computerized switching systems.

Pacific Bell now offers its customers 17.7 million access lines.

Pacific Bell plans to introduce its consumer service later this year.

We've got engineers from Pacific Bell working on it, too.

This led to a higher level of service compared to Pacific Bell.