Another example is Mark Pincus, founder of Zynga.

Zynga was named after an American bulldog named Zinga once owned by Mark Pincus.

Mark Pincus and Sunil Paul of Freeloader Inc. think they have a solution: go off line.

Kraus owns an airplane, but it's a single-prop six-seater, not a jet, and he shares it with Mark Pincus.

That includes Mark Pincus, who helped found Tribe.net, a social-networking company, in the spring of 2003.

Tribe was founded in early 2003 by Paul Martino, Mark Pincus, and Valerie Syme.

Mark Pincus: chief executive officer of Zynga.

But increasingly, it means people will also find an "ad" for Mark Pincus, for instance, whenever they type in his name into Google.

When the media companies guess right, the payoff has been growing, said Mark Pincus, chairman of Tribe Networks, which operates a social networking site.