The Kaiser Foundation is giving nearly $1 million; the rest will be contributed by Viacom.
He obtained the number from information and dialed Kaiser Foundation in Oakland.
According to the Kaiser Foundation, in 2008 the average health-insurance premium for a family of four for employer-based coverage was $12,680.
According to the Kaiser Foundation, the typical premium for non-group coverage for a family of three in 2006/2007 was $5,800.
The Kaiser Foundation is a mental health organization based in Canada.
The Kaiser Foundation, whose plans have 6.3 million members, said its medical centers regularly surveyed patients.
A separate survey sponsored by the Kaiser Foundation found that half of respondents thought "most families have to pay the federal estate tax when someone dies."
The Kaiser Foundation is a nonprofit health research group.
But an analysis done by the Kaiser Foundation showed that more people knew of that relatively expensive campaign through news accounts than from seeing the advertisement itself.
The figures come from a survey of 1,000 parents that was conducted last month by the Kaiser Foundation and the Center for Media Education.
