Brad Adgate, the head of research for Horizon Media, said: "Cable is making more interesting shows right now.

She is the manager of local cable and national media buying at Horizon Media, an advertising service in New York.

Those duties had been handled by Horizon Media.

Horizon Media, New York, negotiated the agreement.

Mr. Adgate of Horizon Media said he found some of the report's explanations satisfactory.

Horizon Media buys program promotion ads for A&E Networks.

Aaron Cohen, executive vice president for broadcast at Horizon Media in New York, offered a similar assessment.

Those duties had previously been handled by Horizon Media, New York.

Said Brad Adgate, senior vice president of research for Horizon Media:

"Even if it levels off, it's still a pretty precipitous drop," said Brad Adgate, senior vice president and research director at Horizon Media.