The notion infuriates many Hispanic viewers, most of whom are not blond and never will be.

"There's a real potential to grow among Hispanic viewers," she said.

The critics complain that the change would lead to a significant undercounting of black and Hispanic viewers.

The critics complain that the new system undercounts black and Hispanic viewers.

And Hispanic viewers are getting younger: last year their median age was 31.2.

Rumored channels include ones devoted to reality television, Hispanic viewers and weather.

The weekly hour format did not catch on with Hispanic viewers and it was soon cancelled.

In south Florida the company ran a separate spot aimed at Hispanic viewers.

"Married with Children" was the 16th most popular English show among Hispanic viewers but ranked 71st for the nation as a whole.

Its original slate of programming includes productions aimed to young Hispanic viewers.