"So that way, the Chinese consumers feel as if it's their own brand."

But if more were being done to encourage domestic demand, the factories could stay open and Chinese consumers would actually be better off, too.

Low deposit rates also encourage Chinese consumers to spend more, a government goal, rather than save.

They believed Chinese consumers were just waiting to be sold commodoties by international companies.

But Chinese consumers, however awkwardly, seem to be warming to the concept.

It says the crisis of confidence among Chinese consumers would be hard to overcome.

"A market of 1.1 billion Chinese consumers represents considerable opportunities."

The Chinese consumer has supported the luxury goods market in 2011 - will the story change for 2012?

More significant is the rise of the Chinese consumer.

There have actually been several advertising campaigns geared toward Chinese consumers.