The soft starter market was established in the early 1980s.
"And in a soft market they have a lot of choice."
He said this tendency is being reinforced by the soft market for office space.
But these plans clearly are a response to the soft market.
"In a soft market the last thing that anyone needs is an atmosphere of instability," he said.
"On the other hand, they do seem to have bought into a pretty soft market."
"That is why you see a soft market now, particularly in the East," he said.
They reason that it takes extraordinary efforts to sell a home in a soft market.
There is another potential way to profit from a softer domestic market.
How, then, to lure business travelers in a soft market?