sight gag
visual joke

They make a great sight gag, if not a great metaphor.

It's a delicious sight gag that parents of a particular generation will especially love.

I think the foreign market also loves the sight gags.

But because each of the spots is built on one sight gag, they might not maintain interest for the long haul.

Bill Richmond collaborated with him on the many sight gags.

Wrong Again contains a sight gag unknown to modern audiences.

Toilet paper is funny as a sight gag only for a short time.

The sight gags and tag lines, even if not seen or heard before, are predictable just the same.

Most sight gags fit into one or more of these categories.

This week the presidential candidates revealed a new campaign strategy: sight gags.