opportunity cost

The individual opportunity cost of time is not often considered.

The opportunity cost of making one choice over another must also be considered.

Opportunity cost is the value of the next best thing after making a decision.

The opportunity cost of many green ideas is simply too high.

But this is no longer society's opportunity cost of these resources in the film industry.

Thinking about the opportunity cost of the time and money spent on a degree might well help them to focus.

"You have to look at the opportunity cost of being down," he said.

The opportunity cost can relate to both time and money.

For those people, there is an "opportunity cost" of doing business the old way.

Going to University should not be described in terms of opportunity cost, for you can achieve much with £51k.