It is one of the largest toy makers in the world.
It is the third largest toy maker in the world.
The changes are coming at a particularly delicate time for toy makers.
Students - and toy makers - say it's serious business.
Like real car companies, the toy makers seek design themes.
Why would a toy maker want to create a teddy bear that looks like him?
This can include things like furniture builders and toy makers.
Toy makers, it seems, are adopting a similar shopping strategy.
But for now, the toy maker delights in simple conversation.
In any case, American toy makers largely missed the video boom.
