wrap rage
package rage

This can be frustrating to the point of wrap rage.

The term wrap rage itself came about as a result of media attention to the phenomenon.

Wrap rage is sometimes the result.

Complaints about product packaging are nothing new, but they're getting louder -- in fact, the phenomenon even has a name: "wrap rage."

Amazon, for example, unveiled a “frustration-free packaging” initiative in 2008 intended to defuse wrap rage and be more eco-friendly.

Retailer moves to end 'wrap rage'

Pesky packets causing 'wrap rage'

In 2006, Consumer Reports magazine recognized the wrap rage phenomenon when it created the Oyster Awards for the products with the hardest-to-open packaging.

Trying to bust out an electrical item sealed in a hard plastic container or twist open a vacuum-sealed glass jar is not only prompting 'wrap rage' but also leaving some people injured.

IF you've ever suffered bruises, chipped teeth or broken nails while trying to pry open a pasta sauce jar or packet of razors, chances are you've experienced "wrap rage."

A few years back, in response to complaints about excessive packaging of its packages - "wrap rage," they called it - Amazon launched its "Frustration Free Packaging Initiative."

In the US, the term "wrap rage" was coined to describe the frustration of trying to open a rigid plastic "clamshell" - two bits of plastic moulded together around a product.

Statistics released to The Sunday Mail by Arthritis Australia show millions of Australians suffer from "wrap rage," with 90 per cent of us experiencing fury or frustration at product packaging.

Although other variants such as packaging rage have been used as early as 1998, Word Spy identifies the earliest use of wrap rage as coming from The Daily Telegraph in 2003.

Wrap rage, also called package rage, is the common name for heightened levels of anger and frustration resulting from the inability to open hard-to-open packaging, particularly some heat-sealed plastic blister packs and clamshells.

A story in the Pittsburgh Post-Gazette about wrap rage was featured on The Colbert Report when host Stephen Colbert tried to use a knife to remove a new calculator from its plastic packaging, to no avail.

Irrespective of the medium it is used on, tear tape serves as an easy opening device for the consumer, where it prevents the need for additional opening tools such as scissors or knives, or the use of excessive force and avoid wrap rage.

(MORE: Packaging Rage: How Amazon Is Persuading Retailers to Go Cardboard)

Although other variants such as packaging rage have been used as early as 1998, Word Spy identifies the earliest use of wrap rage as coming from The Daily Telegraph in 2003.

Wrap rage, also called package rage, is the common name for heightened levels of anger and frustration resulting from the inability to open hard-to-open packaging, particularly some heat-sealed plastic blister packs and clamshells.