The sunk costs for the project will be more than R20 billion.

"We have to consider our investment there a sunk cost."

And yet, all of these sunk costs should be completely irrelevant to the decision.

The idea of sunk costs is often employed when analyzing business decisions.

One of the most important lessons they teach in business school is to 'ignore sunk costs'.

But he disregards the idea in economics of sunk costs.

This is sometimes referred to as the sunk cost fallacy.

Sunk costs are unavoidable because they have already been incurred.

And the investment, once made, becomes an anchor; a sunk cost, as economists put it.

"And your training is sunk costs," he added, gesturing at the muscle.

Sunk costs should not affect the rational decision-maker's best choice.

Someone at Codemasters needs to learn about sunk costs.

Certainly, there are a lot of sunk costs.

Traditional economics proposes that economic actors should not let sunk costs influence their decisions.

A common example of a sunk cost for a business is the promotion of a brand name.

As an individual commits act after act, sunk costs are developed.

Sunk costs therefore increase the risk and deter entry.

This is an example of the sunk cost fallacy; it has nothing whatsoever to do with the software in question.

We are not talking research intensive goods here, stuff that actually breaks new technological ground and as such has significant sunk costs.

It allows the firm to recover its sunk costs quickly before competition steps in and lowers the market price.

The money you spent to put all this in orbit is sunk, it's sunk cost.

The sunk cost is distinct from economic loss.

Len-dell's research was the bulk of the sunk costs.

The £7k+ is a sunk cost, not a capital deposit sitting in a bank account that you can get back whenever you like.

Sunk costs are those costs that cannot be recovered after a firm shuts down.