He also studied the phenomena of impulse buying and word association.

By word association, an old aphorism surfaced in his mind.

In one, students tried to understand "learned impressions" of other people through word association.

He frowned, trying to remember some scrap of conversation; word association was involved.

Early methods of this treatment included hypnosis, dream analysis, and word association.

The questions were usually of the same 'word association' format.

This technique is also known as word association or the association of ideas.

Continuing on this theme, we played a brief game of word association.

The controversy comes from the placement of the word 'association'.